Enquire to become a Vendor
Yes, obviously it is a chicken and egg situation in the early stages, the value proposition for UBU
citizens is not much if they can’t spend their UBUs and vendors require numbers of UBU citizens and the
ability to realise value out of the UBUs they receive.
The strategy is multi-pronged that will combine all the traditional routes that underpin most currencies’ value. However in terms of the vendor strategy, in the early stages we are looking for innovators and visionaries. People with these attributes are crucial to build the base and to provide the momentum before the mainstream vendors will come on board.
One of the primary value propositions the UBU platform will be the marketing aspects. It stands to reason
that millions of UBU citizens with wallets full of UBUs that require an outlet is unique. Vendors, by simply
providing value for the UBUs, will attract new customers. The UBU offer could be partial deals e.g. the contractual
amount in UBUs could be offset to a marketing cost but the top up paid for in Rand will bring in the income
for the product/service. The value here for the vendor could only be realised if it reduced customer
acquisition costs and helped with customer retention. For the Citizen, he is getting something for his UBUs
and happy to be contracted especially if he is paying with his UBUs issued to him.
Another example would be to sell coupons or vouchers which would enable the consumer to pay partially in UBUs. Again, the value here for the vendor would be realised if it was cheaper and easier to reach a new market. For the UBU citizen it is another way to get some value.
In just about all cases the psychological relationship with the consumer is unique. The vendors are not asking the customer for something but rather offering them something. In most promotional activity consumers are asked to spend to receive, e.g. buy two to get one free, etc.
Providers of digital products often use the freemium model to attract customers; this has become stale and expensive to reach the targeted consumers. Instead of providing goods for free rather price the product in UBUs, this way you will reach another audience cost effectively. Upgraded versions could be charged in a fiat currency.
The early marketers utilising search and social media platforms were mainly innovators and visionaries. The mainstream could by and large not imagine spending money on digital marketing in the early days. It took small businesses to show the way.
The obvious answer is vendors wanting to get rid of moribund stocks, e.g. food reaching its sell by date,
end of season clearances, obsolete stock etc.
Other opportunities could be for businesses or non-profit organisations wanting to develop a relationship. A monthly customer paying in UBUs has huge advantages, creating a culture of payment as opposed to charity and providing a communication channel. Customers are 10 times more likely to buy from someone they have bought from before than someone they have never dealt with.
Shopping malls for example could provide wi-fi for UBUs. Not only does it attract a different base of customers to that mall, it provides the mall with all their information and they can combine that with their tenants’ UBU offerings to develop potent marketing campaigns. In effect, this would incorporate a loyalty scheme for the centre.
UBUcore will never think of everything, but trust in the ingenuity of people coming up with the ideas to drive this community. The entire UBU community, the staff, the investors, the citizens and the vendors have a single objective and that is to see the UBU gain traction and eventually gain value on the free market.
There is a mechanism akin to Bonds that will allow UBU vendors to lock up the UBUs that could be redeemed at
a value in the future.
In other words, vendors that write off the UBUs as a discount or marketing expense could realise their UBUs in the future once they are trading freely at a higher value in the market.
Yes, we are happy to meet with anyone who would like to brainstorm ideas and to explore opportunities. In
any event there is no restriction to anyone one becoming an UBU vendor. In the early stages, we will work
together with early adopters to facilitate tech, marketing and other requirements. Similarly, we are looking
for third parties that could provide marketing services for their clients on the platform or to supply the
UBU community with digital goods. Competitions, software, marketing questionnaires, gaming, lottos, etc
could all be designed with UBU utilisation in mind.